China’s state-owned entertainment giant is working on a $500 billion television, a $400 billion digital video recorder and a $100 billion home theater device.
But the company is struggling to sell its most expensive product.
China has long had a problem with the quality of its television and movie theaters, with a recent study showing that about 50% of theaters nationwide were not up to snuff, a condition that led to some theaters closing.
This month, the country’s Ministry of Industry and Information Technology said it was introducing measures to improve the condition of the nation’s theaters.
China has one of the highest rates of indoor air pollution in the world, with the nation having a population of more than 1.3 billion.
In May, a study found that pollution from Chinese theaters increased more than twice as fast as in neighboring South Korea in the second quarter of this year.
China’s state television has long struggled to compete with the United States and other major broadcast outlets.
The company has long tried to make its content accessible by providing an Internet connection and mobile phones.
But it has struggled to connect with viewers, often limiting the amount of content it offers.
In the United Kingdom, for example, only two out of three British households have internet access, according to a report by the British Association of Broadcasters.