Overbrook Entertainment is currently in the midst of a major overhaul, with new stars such as Lizzie and Tommy Herschent and current stars Mark and Emma Bolo expected to take up the reins.
The company, which is based in Adelaide, was formed by Mark Bolo and Tom Herschen in 2012.
They are now the managing partners of the company, with their primary responsibilities including revamping the brand and marketing, and overseeing the management of their two other brands.
“We’re making a major transformation,” Mark Herscherts said.
“The brand is in a good place.
It’s one of the most successful and recognised brands in Australia.””
We’ve been able to bring in a lot of new talent.
It has taken a little while, but we’ve had a lot more time to think about it.”
With the Boltons, we had a couple of really talented and creative people and it has brought them to a place where they’re doing what they want to do and they’re really excited to be there.”‘
I don’t think there’s any doubt about that’Overbrook Entertainment has been heavily involved in the branding of the brand.
In the last year or so, they have been able have a little bit of a bigger presence on social media, with more than 10,000 social media followers.
Mark Hersches family and partner Lizzies, the company’s head of communications and brand development, said the brand had had a good run, and that there was no doubt that they would continue to have success.”
I think the Bolton brand is really established.
We’re a big brand and we’ve been a big player in the industry,” he said.”[We] have the same brand and that’s what it’s all about.””
There are a couple [new] faces that have come in.
Lizzy has been a key player in that and she has been the one to push it into the spotlight.
“Mark Hersons brand has been on a roll since she joined the company in December 2015.
He said it had not been easy for them to build up such a significant brand.”
It’s been tough for a while, and it’s definitely a new experience for us,” he told News Corp. “We’ve got the Boltones and our kids are all going to be fans of the Boltions, so we’ve got a bit of an opportunity to be a big name.
“So far we’ve just been working with the Boltone brand and the Boltoni brand.”
“It is a brand that’s been built on the backs of success and we want to continue that legacy.
We want to make sure we are making a brand and brand for the future.”
He said he was looking forward to working with new talent in the next few months, and said he had been in talks with the new Boltones.
“For the past three months I’ve been in contact with the three new Boltons who have just joined the team and are going to have an opportunity for a couple months,” he explained.
“Obviously we’ve already had two of our younger ones, but they’re going to come into the company and they’ve already made some real big steps and we’re very happy to have them on board.”